The Science of Super Bowl Ads

Nearly every Super Bowl commercial is memorable in some way, but which ones are considered a true “success” by the industry? Using a group of 6,000 panelists and a suite of metrics like?investment return and social media activity, the USA TODAY Ad Meter annually ranks the top ads.

Visually’s infographic highlights the key data that goes into these definitive ratings. Here’s the infographic on USA TODAY’s site.

INFOGRAPHIC - The Science of Superbowl Ads - FINAL